AN ATTEMPT AT READING BOOK COVERS AND WHAT THEY ARE SAYING

An attempt at reading book covers and what they are saying

An attempt at reading book covers and what they are saying

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Keep checking out to discover a couple of various ideas connecting to the way we see book covers set alongside their history.

When we buy a book it ends up being something really personal to us. It can in some cases be odd seeing a book you enjoy with another book cover, just due to the fact that it is not your book. This personalisation, and indeed ownership, of books was at an entirely different level at the origin of the era of printing, with book covers being created by the owners themselves, and what they thought would be the best books covers for the text. They would purchase the book itself from the printer covered in paper, then bring it to a binder who would add the covers to the client's specs. This generally meant being clad in leather and then etched with the name of the book, and, usually, the name of the book's owner. People like the co-founder of the impact investor with a stake in World of Books can probably appreciate the ownership that people come to feel in relation to their books.
When you actually think about it, it is quite remarkable that a book's cover, no matter how stunning it is, is able to stand so eloquently for something that is nearly the complete antithesis of its art form-- writing in black and white. In fact, book covers have been developed to reflect the ambiance of a book and interest its desired audience ever since the start of big scale publishing in the Victorian Era. Artists were tasked with discovering what makes a good book cover for certain people, or in other words, marketing. People like the CEO of the asset manager that has a stake in Amazon can probably appreciate the function of marketing in developing book covers.
We like checking out books since they are really stunning things. This holds true, however the nature of beauty that we might be discussing is certainly different to what we might be discussing if we were discussing, say, the visual arts. Or is it? For as long as we have had books we have decorated them with beautiful book cover designs that attempt to mirror the beauty of what is within. This goes back for as long as the codex itself has actually been around, with middle ages monks, those charged with the security and proliferation of the uncommon texts that might still be found, ornamenting each hand written text with astonishingly rich and beautiful styles. In fact, such was the appeal held within these books that a number of these creative book cover designs were sculpted into ivory or solid gold, studded with gems, and inlaid with rivers of precious metals. People like the co-CEO of the hedge fund that owns Waterstones can probably value the manner in which the beauty of these book covers was created to match the beauty within the book.

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